Online Gambling's Demons: Unmasking the Exploitation of Addictive Behaviors
The Dark Side of Online Gambling: Exploiting Addictive Behaviors
Online gambling is a lucrative industry that capitalizes on addictive behaviors and targets vulnerable individuals across all social and economic classes. While many may associate the term “whales” with immensely rich individuals who casually lose large sums of money at casinos, the reality is that a significant portion of these “whales” are middle-class people who struggle with gambling addiction.
Unlike traditional casinos, online gambling platforms have the ability to pursue smaller and smaller “whales” due to the absence of physical space constraints and the ability to target a broader range of individuals. These platforms employ optimization technologies and A/B testing to increase addictive behaviors and maximize profits across jurisdictions where they can legally operate.