Securing the 'It Just Works' Promise: Apple's Need for a Travel Mode
The Apple brand has long been associated with the phrase “it just works”, a promise of an intuitive user experience that requires minimal effort to configure. However, Apple products have come under fire in recent years for not living up to this promise, with some users finding it difficult or impossible to achieve the desired settings and functionality. While it is true that certain features may require third-party applications or manual configurations, most of the time these are niche tweaks used by a select few individuals. For the majority of users, Apple’s products can provide an enjoyable experience without requiring much effort on their part.